About

Enter ChinaThrough ItsLiving Culture.

WAYON

People-led cultural journeys designed for travelers who want to go beyond arrival.

Beyond arrival, lies immersion.

BRAND STATEMENT

WAYONCHINA is a China-based cultural experience brand created for global travelers seeking deeper access to China's living culture. We enter China through real people and real places: heritage inheritors, local artisans, family hosts, mountain communities, spiritual practitioners, and cultural keepers who continue to live, protect, and pass on traditions.

WAYON does not simply design tours. We create cultural entry points into China.

Our Team

WAYON is shaped by global travelers with cross-cultural work and educational backgrounds, and by a Chengdu-based team rooted in local culture, food, and design.

The People Behind WAYON

Stephanie Zhang

Stephanie Zhang

Founder & Managing Director

With a dual-specialised Master's degree in Business from the University of Sydney and bachelor's degree from Canada, Stephanie has spent over a decade living, studying, and working across Asia, North America, Oceania, and Africa. She has also worked with several publicly listed companies in China across branding, marketing, project management, and international business.

Based in Chengdu, Stephanie leads WAYON's brand direction, product design, partnerships, and cultural journey development. Her work is rooted in a belief that meaningful travel begins when we move beyond arrival and enter the living culture of a place.

拥有悉尼大学商科双学位硕士,曾在加拿大完成学士学位。过去十余年,横跨亚洲、北美、大洋洲与非洲生活、学习与工作,也曾任职于中国多家上市公司,参与品牌、市场、项目管理与国际业务相关工作。

在多年旅游研究与文化体验项目实践中,Stephanie 逐渐意识到,真正有意义的旅行不只是抵达一个目的地,而是进入当地人的生活、信仰、审美与日常秩序。现常驻成都,她负责未迩 WAYON 的品牌方向、产品设计、合作拓展与文化旅行项目策划,希望以更有深度与温度的方式,连接旅行者与真实的中国在地文化。

Marina Chan

Marina Chan

Creative Product & Lifestyle Director

Originally from Taiwan and long based in Canada, Marina is a creative product designer and marketer with 15 years of international living experience. She has founded three lifestyle brands across tea, travel, and retail, and brings a global, adventurous, and lifestyle-driven perspective to WAYONCHINA.

Marina 来自台湾,长期生活于加拿大,拥有 15 年国际化生活背景。她兼具产品设计、品牌营销与生活方式策划经验,曾创立三个横跨茶饮、旅行与零售领域的生活方式品牌。

她为未迩 WAYON 带来更具全球视野、探索精神与生活美学的产品视角,帮助品牌将文化体验转化为更有质感、更贴近当代生活的旅程内容。

Mark Lau

Mark Lau

Experience Lead & Local Culture Interpreter

A Chengdu local with a background in international business, English, and cross-cultural communication, Mark has spent years exploring China's local cultures, communities, and everyday ways of life.

Based in Chengdu, he leads destination research, experience design, and local partnerships for WAYON. From the Tibetan areas of western Sichuan to Yunnan villages, tea mountains, and historic towns, he continues to uncover authentic cultural experiences that go beyond traditional sightseeing.

In WAYON's journeys, Mark is a cultural bridge — helping international travelers understand local life, traditions, and stories through clear, engaging, and accessible interpretation.

Mark Lau 是成都本地人,拥有国际商务、英语及跨文化沟通背景,长期关注中国在地文化、地方生活与深度旅行体验。

现居成都的他,负责 WAYON 的目的地研究、体验设计及在地合作伙伴开发。过去几年间,他持续走访中国不同地区,从川西藏区、云南乡村,到茶山古镇与地方社区,挖掘超越传统观光的真实文化体验。

在 WAYON 的旅程中,Mark 是连接地方生活、文化语境与国际旅行者之间的重要桥梁。他擅长以清晰、生动、易理解的方式,将成都、四川及中国在地文化转译给海外访客。

Sabrina Zhang

Sabrina Zhang

Guest Experience Curator

A Chengdu-based culture and food enthusiast with a Master's degree in Piano Performance from Sichuan Conservatory of Music, Sabrina supports WAYONCHINA's cultural activities, dining experiences, artistic details, and guest hospitality.

常驻成都,热爱本地文化与美食,四川音乐学院钢琴表演硕士背景的她关注体验中的氛围、节奏、审美与细节表达。

在未迩 WAYON,她主要支持文化活动、餐饮体验、艺术细节与宾客接待,让每一次体验不仅顺畅发生,也更具温度与美感。

Roberto Wang

Roberto Wang

Brand Aesthetic & Design Lead

Graduated with a Master's degree from the Bologna Academy of Fine Arts, he studied and lived in Italy for seven years. He possesses a deep understanding and appreciation of aesthetic art spaces. He works for a Fortune 500 company and has comprehensive brand business logic thinking, empowering brands and products through design. During his time in Europe, he loved to travel, having visited 25 countries. He lived and studied in Germany, Paris, and the Netherlands, enjoying exploring different cultures and lifestyles and drawing inspiration from his life experiences for his design aesthetics.

硕士毕业于博洛尼亚美术学院,在意大利学习和生活7年,对于美学艺术空间有自己的造诣和理解,任职于世界500强企业,拥有全面的品牌商业逻辑思维,用设计赋能品牌和产品。在欧洲期间热爱旅行,行走过25个国家,曾在德国、巴黎、荷兰生活游学,喜欢在旅行中了解不同文化和生活方式,通过生活感知为设计美学提供灵感。

The WAYON Method

Client Reviews

Camille R.
France | Chengdu Local Life Experience
“This was not a typical city tour. We started the morning in a local market, shared food, tea, and conversations, and slowly began to understand how Chengdu people live. It felt personal, warm, and very real.”
— Camille, France
Paul & Family
Italy | Thangka Private Sharing
“The Thangka session was intimate and beautifully guided. What stayed with me was not only the artwork, but the patience, belief, and discipline behind it. WAYON made the experience easy to understand without making it feel simplified.”
— Luca, Italy
Élodie M.
United States | Sichuan Shadow Puppetry Experience
“It was our child's first encounter with Chinese shadow puppetry, and the experience was both playful and meaningful. The teacher made the session highly interactive, and making our own shadow puppet for the first time was a real highlight for our family.”
— Paul & Family, United States
Giulia P.
Australia | Tea & Slow Living Experience
“I loved the slower pace of the experience. It was not rushed or overly planned. Sitting down for tea, walking through quiet local spaces, and hearing the stories behind small details made me feel closer to the place.”
— James, Australia
Anna & Lukas B.
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Seen on the Journey

Short video memories from our past experiences, capturing the people, places, and cultural moments that shaped each journey.

Contact WAYON

Start your cultural journey with us.

Tell us a little about your interests, travel plans, or collaboration ideas. Our team will get back to you with a thoughtful response.

Cultural Entry, Meaningful Journey.

WAYON is a cultural travel and exchange brand based in Chengdu. We design immersive cultural journeys and intimate cultural events that help travelers enter China’s living culture through people, places, stories, and everyday life.

  • Email: info@wayonchina.com
  • Phone: +61 478 012 606 (Australia) · +86 176 6528 7823 (China)
  • Location: 11F, Guangchuang Technology Building, Chengdu, Sichuan, China
  • Response Time: We usually reply within 1–2 business days.

Find Us in Chengdu

Based in Chengdu, working across China.

WAYON Studio
Chengdu, Sichuan, China
By appointment only

Submit a Request

Share your travel ideas, cultural interests, or partnership needs. We will reply personally within 1–2 business days.